shelflife

Rules

Rank is your bid. Your bid loses 10% of its value every day. Nothing stays at the top.

Why 10% a day?

Attention moves fast. A video that owns the timeline on Monday is invisible by Friday. A thread that's on fire this morning is buried by dinner. The internet doesn't care about permanence — it cares about what's new.

Every other paid-ranking board pretends otherwise. You buy a spot, it just sits there, gathering dust while the world moves on. Whoever paid first wins forever. That's not attention — that's a museum.

10% per day means your bid halves in about a week and drops to about a quarter of its starting value in two weeks. If your content is genuinely worth the top spot, you top up. If it's already yesterday's news, it slides down and something fresher takes over.

The number is a forcing function: the board can never feel stale, because the price won't let it.

Clicks = free bids

Every unique click on your listing tops it up automatically. Two tiers:

  • Direct click — +$0.10. Someone taps your listing from the leaderboard and goes through to your URL.
  • Referred click — +$0.25. Someone came in through your share link (the one with ?ref= baked in — the Share / Post / Copy link buttons all add it automatically).

Both credits show up as normal bid rows — visible in the bid history, counting toward peak value, contributing to rank.

Uniqueness is enforced by IP + user-agent hash: 1 credit per listing per visitor per hour. That blocks bot floods and rapid-fire self-clicking. There is also a global rate cap of 30 outbound clicks per minute per IP as a hard bot brake.

No daily cap. A listing that goes genuinely viral can earn back hundreds or even thousands of dollars in click credits. Traffic pays for itself.

Post it. DM it. Tell your list. The board pays back the reach.

How it works

  • The board is sorted by current listing value. That's the only ranking signal — no editors, no algorithm.
  • Every listing decays 10% per day, continuously. A two-week-old post can't hold #1.
  • Values never sink below $2 — old listings become cheap, not deleted.
  • To re-rank, top up from the current decayed value. You don't re-bid from your original amount.
  • Total clicks and cost-per-click are public on every listing. That's the point — no black box.
  • Min bid is $5. All payments are USD, in whole dollars.
  • We don't curate. We don't recommend. We show what was paid and what happened.
If a listing violates a platform ToS (spam, scam, illegal content), it can be removed by admins. Refunds handled manually.